Everything you need to know about TopKnock. Can't find your answer? Use the chat button or email support@topknock.ai.
You sign up, tell us your trade and service area, and our AI creates Facebook and Instagram ad campaigns for your business. We handle everything — ad copy, images, targeting, optimization, and reporting. Leads come straight to your phone via SMS alerts.
Yes — but if you don't have one, it takes about 10 minutes to set up. We have a step-by-step setup guide that walks you through the whole process. You can find it at topknock.ai/setup-guide.
Most contractors see their first leads within 3-7 days of campaign launch. New ad accounts may take 24-48 hours for Meta to approve the first ads, and spending limits start low but increase quickly.
Plumbers, electricians, roofers, HVAC, painters, landscapers, general contractors, cleaners, pest control, garage door, fencing, concrete, remodelers, window installers, flooring, solar — and more. If your trade isn't listed, reach out and we'll add it.
Three plans: Starter ($247/mo), Growth ($597/mo), and Pro ($1,247/mo). Save 20% with annual billing: Starter ($2,372/yr), Growth ($5,728/yr), Pro ($11,971/yr). No contracts — cancel anytime. Tiers are sized to the ad budget you manage: Starter covers up to $1,500/mo in Meta ad spend, Growth up to $7,500/mo, and Pro is unlimited — plus bigger territories, more images, and more features at each step.
It's the total amount you spend on Meta ads through your connected ad account each calendar month. You pay Meta directly (we never touch the money), and we track the total to make sure the plan you're on matches the scale you're running. If you grow past your tier's cap in a month, we'll give you a heads-up around 80% and prompt you to upgrade — existing campaigns keep running without interruption.
Fewer than you'd think. Meta's learning algorithm works best when each campaign has enough budget to generate ~50 conversions per week. For most contractors at $20-30/day that's 1-2 active campaigns. Our campaign wizard automatically recommends the right number for your budget — running too many at once dilutes your spend and keeps Meta stuck in learning phase. Starter supports up to 3 active campaigns, Growth up to 10, Pro is unlimited.
You pay Meta (Facebook) directly. Your credit card goes on your own Meta ad account, and Meta charges you for ad spend. TopKnock never touches your ad money — we only charge the platform subscription separately through Stripe.
We recommend starting at $20-30/day ($600-900/month). Most contractors see $15-40 cost per lead depending on trade and location. Even at the low end, that's 15-30+ leads per month.
Yes. No contracts, no commitments. Cancel from your account settings or email support@topknock.ai. Your ad account and leads are always yours.
TopKnock gives each contractor an exclusive radius around their business. No competing contractor in your same trade can advertise through TopKnock within your territory. We will not create overlapping campaigns. Your area, your leads. First come, first served.
Starter includes a 15-mile radius, Growth gives you 25 miles, and Pro covers 40 miles. You can expand by +5 miles for $49/mo each, up to your tier's max. The minimum is 15 miles to match Meta's Special Ads Category targeting requirements.
If another contractor in your trade has an overlapping territory, we'll show you the maximum radius you can claim without conflict. If there's no room (competitor is too close), try a different location or check back if their subscription lapses.
Yes. Every ad goes through our Ad Preview Studio where you can approve, reject, or request changes before it runs. You're always in control of what represents your business.
Yes. Our AI tracks what's working — which headlines, images, and angles get the best results — and automatically creates more of what converts. The longer you use TopKnock, the better your ads perform.
We automatically rotate your creative — different images, headlines, and angles — before your audience gets tired of seeing the same ads. We monitor frequency and swap creatives every 7-14 days, or sooner if performance dips.
Yes. Our weather monitoring system detects storms, hail, high winds, and freeze events in your area. When severe weather hits, we can trigger relevant campaigns (like storm damage repair for roofers or emergency heating for HVAC) so you're first in market when demand spikes.
Absolutely. Contractor ads fall under Meta's Special Ad Category (Housing). TopKnock automatically handles all compliance — proper category selection, targeting restrictions, and content guidelines. You don't need to worry about getting your account flagged.
Instant SMS alerts for hot leads (scored 80+). Every lead also appears in your lead inbox inside TopKnock. No more missed calls or lost form submissions.
Each lead gets a 0-100 quality score based on phone validation, email quality, and other signals. This tells you who to call first — the hot leads who are ready to book, not the tire-kickers.
Weekly email reports in plain English — spend, leads, cost per lead, and what's working. Pro tier gets monthly AI strategy reports with specific recommendations, branded PDF reports, and a monthly strategy call.
Growth and Pro tiers include capacity-based ad scaling. Connect your Google Calendar and TopKnock will automatically reduce ad spend when you're booked up and increase it when your schedule opens up.
Pro tier gets 4 AI-generated social media posts per week — a tip, a project showcase, a review highlight, and a behind-the-scenes post. They use your voice profile so they sound like you, not a bot. Ready to copy and paste to your Facebook or Instagram.
Twice a month, we generate an SEO-optimized blog post for your business with seasonal topics relevant to your trade and location. We email it to you ready to paste into your website's blog. It helps you rank on Google over time.
We analyze what other contractors in your area are running on Facebook and Instagram — their messaging angles, creative styles, and estimated spend. This helps you find gaps in the market and stand out from the competition.