We knock. They call.
We test 5 ad angles, kill the losers in 48 hours, and ping your phone the second a hot lead comes in.
Watch the system work · 72 seconds
The actual product, walking through a campaign launch. Dashboard, six-step wizard, ad library, leads inbox. No fake mockups. These are real screenshots from a live contractor account.
Where your ad budget actually goes
Most contractor ad traffic bounces. You pay for the click whether they call or not.
Take longer than 5 minutes to call a hot lead back and your booking rate drops ~3×.
Without A/B testing, you can't know if your $1,500 went to a winner or a loser.
This is what TopKnock fixes. Here's how →
Three steps from sign-up to your phone ringing.
We learn your trade, your territory, your voice. You connect your Meta + Stripe, approve the first set of angles, then go back to work.
Storm damage. Financing. Emergency. Before/after. Reviews. We kill the losers in 48 hours and scale the winners. You don't touch Ads Manager.
Every lead scored 0-100 the second it lands. Hot ones text you in 60 seconds with the name + what they need. Cold ones go to a weekly digest.
Illustrative examples · by trade
Water-heater + emergency-drain angles
A $20 lead that becomes a $2,400 water-heater job pays for a lot of leads. Cheap lead, real ticket. That ratio is the math we optimize toward.
Storm-claim vs. full-replacement split test
Storm season floods you with calls you can't sort. Running insurance-claim and replacement angles separately means budget follows whatever the season is actually buying.
Managed creative + landing pages
Your ops person runs the landing pages, rotates creative when fatigue hits, and texts you before an ad goes live. You just approve. That's the “we knock” part.
Illustrative planning examples, not customer results. We're new; we'll publish real contractor numbers (and average cost-per-lead by trade) as we book them.
Every contractor tool ships as a real, branded deliverable, not a generic template. Pick a feature below to see exactly what your customers will get.
SMS · Day 1 (instant)
2:14 PMVoicemail · Day 3 (if no response)
10:02 AMYour recorded voice · 0:32
"Hey John, Tom from Preston Plumbing. Just wanted to follow up on that water heater. We've got a couple openings this week. Give me a call back whenever works..."
Email · Day 5 (final touch)
8:30 AMStill thinking about that water heater?
Tom @ Preston Plumbing <tom@prestonplumbing.com>
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More at our full FAQ.
You pay Facebook directly. Your credit card goes on your Meta ad account; Meta charges you for ad spend as your campaigns run. TopKnock never touches your ad budget. We only bill the monthly subscription through Stripe.
Most contractors see their first leads within 3-7 days of a campaign going live. Facebook's algorithm needs roughly 50 conversions to stabilize, and budgets below $20/day slow this down. That's why we recommend starting at $20-30/day minimum.
Plumbers, electricians, roofers, HVAC, painters, landscapers, general contractors, cleaners, pest control, garage door, fencing, concrete, remodelers, window installers, flooring, and solar, plus more. If you take homeowner calls for a living, we've got you.
Yes. No contracts, no cancellation fees. Cancel from your account settings or email support. Your territory opens back up for other contractors after you cancel.
No. Most new contractors don't have one. Our setup guide at topknock.ai/setup-guide walks you through creating a Facebook Business Page, Meta Business Suite, and a new ad account in about 10 minutes.