About TopKnock
Facebook ads for contractors — built by a contractor.
Why this exists
I’m Josh Malone. Before TopKnock I ran two contracting businesses — a carpet cleaning company and a pressure & soft-wash outfit. I know what it’s like to spend $2,000 on Facebook ads and get zero calls. I know the feeling of getting a lead at 7pm, calling back at 7:03, and finding out the homeowner already booked the other guy. I know how much a bad ad week hurts when there’s a truck payment due.
After the contractor years I spent time on the agency side of marketing. Learned how the sausage gets made. That’s when it hit me: most agencies charge contractors $2–3k/month for work that, with today’s AI, takes a fraction of the time. Contractors were paying for the agency’s overhead, not the results.
I always planned to come back and help contractors once I understood the marketing world from both sides. TopKnock is that.
Why the name
We knock. They call.
Our ads knock on homeowners’ Facebook and Instagram feeds. Homeowners call the contractor. That’s the whole product in four words.
Why I’m doing this
I’m a dad to two kids on the autism spectrum. Building TopKnock means I get to be there for them — school runs, therapy sessions, the good days and the hard ones. A lot of marketing-SaaS founders build from a VC-backed office in a major city. I’m building this so I can work, be present for my family, and help contractors I genuinely respect — all at once.
How we actually work
Our team builds and runs every account. AI is the multiplier — it writes 10–30 ad variations per campaign, spots patterns in Meta’s data faster than a human could, and flags underperformers before they burn your budget. But a person reviews every ad. You approve what we send. Nothing hits Meta on autopilot.
If a campaign isn’t producing in 14 days, we kill it. No “let’s give it another month.” We track real jobs booked, not vanity metrics.
What we believe
- Your ad spend is yours. It goes directly from your card to Meta. We never touch it. Never mark it up.
- Every asset we build is yours. Ads, landing pages, videos — all yours. Cancel any time and walk away with everything.
- Plain English.If we can’t explain what we’re doing, we shouldn’t be doing it.
- Your trade has its own voice. Plumbers don’t talk like remodelers. Roofers don’t talk like landscapers. Our AI is trained on your trade’s language, and our team knows the difference.
- If it’s not booking jobs, we kill it. Fast.
Today
TopKnock is a small team, overseen by me. You can reach me at josh@topknock.ai. I still run accounts personally. If you sign up, we’re going to know each other.
— Josh Malone
Founder, TopKnock Marketing LLC